Behaviour Centred Design (BCD) has been developed over the past decade by academics from LSHTM’s Environmental Health Group. The approach combines evolutionary and environmental psychology and best marketing practice to design and test imaginative and provocative behaviour change interventions.
Those interested in BCD can take advantage of a number of resources and publications available on this website.
|
Robert Aunger
|
|
Valerie Curtis
|
|
Helen Buxton
|
|
Katie Greenland
|
|
Sian White
|
The BCD approach has been used to change behaviour in a number of programs around the world.
| Our projects | |
|---|---|
|
Project Name: SuperAmma (‘SuperMom’) 2. Rajaraman D, Varadharajan K, Greenland K, Curtis V, Kumar R, Schmidt W, Aunger R and Biran A (2014). BMC Public Health |
|
|
Project Name: Komboni Housewives 2. Greenland K, Chipungu J, Curtis V, Schmidt W, Siwale Z, Mudenda M, Chilekwa J, Lewis J, Chilengi R (2016). "." The Lancet Global Health 4(12): e966-e977. |
|
| Project Name: 3P Active Dates: 2015-present Target Behaviour(s): Use, of and adherence to, oral PrEP Target Population: Adolescent girls and young women Country: South Africa Funder(s): Gates Foundation |
|
|
Project Name: Nepal Food Hygiene Project |
|
|
Project Name: Project Baduta |
|
| Project Name: Respect Campaign Active Dates: 2015-17 Target Behaviour(s): Handwashing with soap Target Population: Mothers of children under five Country: Nigeria Funder(s): WSSCC |
|
| Project Name: Lusaka Sanitation Demand Active Dates: 2016-present Target Behaviour(s): Latrine improvement Target Population: Landlords Country: Zambia Funder(s): Sanitation and Hygiene Applied Research for Equity |
|
|
Project Name: Exercise Promotion in Cancer Patients Doyle, Ciaran. (2015). Evaluation of a Home-Based Walking Exercise Program on Fatigue and Health Related Quality of Life in Prostate Cancer Patients Undergoing Radiation Therapy: A Pilot Study. (DrPH), °®ÍþÄÌapp of Hygiene and Tropical Medicine, London. |
|
| Project Name: Hand Hygiene Compliance Improvement Active Dates: 2014-present Target Behaviour(s): Handwashing with soap Target Population: Nurses Country: USA Funder(s): GoJo Industries |
BCD has also been used in a number of projects with various commercial and creative clients not reported here.
BCD Resources
This peer-refereed paper provides a brief, non-technical introduction to the approach.
BCD Manual
For behaviour change practitioners, the BCD Manual is a user-friendly means of learning how to use BCD during the program development process.
BCD Guide
For researchers, the BCD Guide provides a more theoretical foundation for BCD.
BCD Infographic
The BCD Infographic is a simple, graphically-oriented introduction to the main tenants of the approach.
BCD Formative Research Protocols
These Protocols provide a wide range of techniques for eliciting information during formative research fieldwork.
BCD Checklist
The BCD Checklist is a tool for understanding the causes of behaviour that can be used in collaboration with formative research, behavioural observation, theory of change development and other tasks.
Webinars
The following links are to a series of six roughly hour-long webinars about BCD theory and process for designing behaviour change programs, with a focus on hygiene, and some general background on behaviour change.
- WaterAid BCD Webinar 1
- WaterAid BCD Webinar 2
- WaterAid BCD Webinar 3
- WaterAid BCD Webinar 4
- WaterAid BCD Webinar 5
- WaterAid BCD Webinar 6
A set of lecture notes to accompany these webinars are also available as a set of pdfs below:
- Module 1 - Behaviour change Theory (pdf)
- Module 2 - Assess (pdf)
- Module 3 - Build (pdf)
- Module 4 - Create (pdf)
- Module 5 - Deliver (pdf)
- Module 6 - Evaluate (pdf)
Evidence of impact
Biran A, Schmidt W, Varadharajan K, Rajaraman D, Kumar R, Greenland K, Gopalan B, Aunger R, Curtis V (2014) The Lancet Global Health 2(3): e145-e154
Rajaraman D, Varadharajan K, Greenland K, Curtis V, Kumar R, Schmidt W, Aunger R and Biran A (2014), BMC Public Health
Greenland K, Chipungu J, Chilengi R and Curtis V (2016), BMC Public Health
Greenland K, Chipungu J, Curtis V, Schmidt W, Siwale Z, Mudenda M, Chilekwa J, Lewis J, Chilengi R (2016), The Lancet Global Health 4(12): e966-e977
Gautam, Omprasad (2015), PhD thesis, °®ÍþÄÌapp of Hygiene & Tropical Medicine. DOI: 10.17037/PUBS.02531624
White S, Schmidt W, Sahanggamu D, Fatmaningrum D, van Liere M, Curtis V.(2016), Trop Med Int Health
Judah G, Aunger R, Schmidt WP, Michie S, Granger S, Curtis V, American Journal of Public Health. 2009 October 24: 05-11
Judah, G, Sood B, and Aunger B, British Journal of Health Psychology
Aunger, Robert (2007), International Dental Journal 57 (5): 364-376
Theoretical frameworks
Aunger, Robert and Valerie Curtis (2014), Applied Evolutionary Anthropology, ed. by David Lawson and Mhairi Gibson. Springer
Curtis, Valerie, Lisa Danquah and Robert Aunger (2009), Health Education Research 24(4): 655-673
Sniehotta, Falko and Robert Aunger (2010), Health Psychology (2nd edition), edited by David P French, A Kaptein, K Vedhara and John Weinman. Oxford: Wiley/Blackwell
Aunger, Robert (2010), ‘Three roads to cultural replication’. Evolutionary Psychology and Information Systems Research. Edited byNed Kock. New York: Springer Verlag, pp. 341-354
Curtis, Valerie and Robert Aunger (in press), Practical Uses of Evolutionary Psychology, ed. by Craig Roberts. Oxford University Press
Rubio-Godoy, M., R. Aunger, and CURTIS V. (2007), Medical Hypotheses 68(1): 61-66
Aunger, Robert and Val Curtis (2013), Biological Theory 8:49-63
Aunger, Robert, Wolf-Peter Schmidt, Ashish Ranpura, Yolande Coombes, Peninnah Mukiri Maina, Carol Nkatha Matiko and Valerie Curtis (2010), Social Science and Medicine 70: 383-391
Aunger, Robert, and Valerie Curtis (2008), Biology and Philosophy 23(3):317-345
Curtis, Valerie, MÃchèal DeBarra and Robert Aunger (2011), Philosophical Transactions of the Royal Society B: Biological Sciences 366: 389-401
Curtis, V. (2011), Philos Trans R Soc Lond B Biol Sci
De Barra, MÃchèal, Robert Aunger, Diana Fleischman, and Valerie Curtis (submitted), Journal of Personality and Social Psychology
CURTIS V, AUNGER R and RABIE T (2003), Proceedings of the Royal Society Biology Letters Supplement, 2003, 0144
Curtis, V and Biran, A, Perspectives in Biology and Medicine, 44.1, 2001
CURTIS V. (2001), Journal of Infection 2001: 43: 75 – 79
Curtis V, Voncken N and Singh S, Medische Antropologie 11 (1) 143-158 1999
Behaviour Centred Design is being used to guide programming around COVID-19 public health responses around the world.
This guide shows how governments in LDICs can use this approach effectively.
